Social Media Ecosystem - Where Brands Get Attention on the Web

Paulo Henrique S A Reply 12:20 PM

Where your brand is in the network, especially in social media? Social Media and its channels offer a lot of options to engage customers - or those that affect them. A distinction is made ​​between different forms but increasingly the attention that this schematic infographic of Jess3 Labs brings very well to the point and defining:

  • Paid media: paid advertising, banners, Adwords, etc.;

  • Owned Media: a blog about that belongs to you;

  • Earned Media: this is the attention you get from your social media work - comments, suggestions, likes, retweets, ...

  • Promoted by media: this is also paid advertising - but connected specifically in social media streams, ie Twitter or Facebook...

  • Shared Media: one of the highest levels, created to communicate with customers when the product is on special platforms evolve with or.

  • But as the list is only half as beautiful as (please click to enlarge) in the following Infographic:

Social Media Brandsphere Infografic

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